📝 Title (max 140 characters)

Your title is the most important SEO field on Etsy. Put your most important keyword first.

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Put your most important keyword first — Etsy weights the beginning of the title more heavily.
Do not use ALL CAPS — it looks spammy and can hurt your ranking.
Avoid repeating words across your title; duplicate keywords do not boost SEO.

🏷️ Tags (13 tags, max 20 characters each)

Use all 13 tags. Multi-word phrases outperform single words.

0 / 13 tags used

Use all 13 tags — every unused tag is a missed ranking opportunity.
Use multi-word phrases (e.g. "silver moon necklace") rather than single words (e.g. "necklace").
Tags that contain words from your title reinforce your SEO signal — highlighted in green above.

Lead with your most important keywords. The first 160 characters appear in search snippets.

First 160 characters — search snippet

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Start with your most important keywords in the first 160 characters — that is your search snippet.
Include care instructions, dimensions, and materials to reduce buyer questions and returns.
Use line breaks and short paragraphs — walls of text are hard to read on mobile.

Materials help buyers find your listings through material-based searches.

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Be specific — "sterling silver 925" is more useful than "silver".
List all major materials, not just the primary one.
Materials are used for buyer search filters and help match your listing to the right audience.

☐ Title is 100+ characters

☐ All 13 tags used

☐ At least one tag matches a word in your title

☐ Description is 300+ characters

☐ First 160 characters of description filled

☐ At least 5 materials listed

0 / 6 checks passed